Archive for January 28, 2016


Mountain Dew® and TEN: The Enthusiast Network announced today an official partnership for the Dew Tour, with DEW® continuing as title sponsor and TEN serving as its strategic partner leading execution and event staging in 2016 and beyond. Together with TEN, Mountain Dew will continue its relationship with NBC Sports as its ongoing broadcast partner. […]

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The Sports Business Daily reported today on a multiyear deal that was finalized yesterday between The Enthusiast Network and PepsiCo: “The Enthusiast Network has agreed to replace NBC Sports Group as the operator and strategic planner of the Dew Tour after 11 years. Under a multiyear deal finalized yesterday, PepsiCo will license the name Dew Tour […]

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FOUR WHEELER, the world’s leading 4×4 authority, has selected the Ram 1500 Rebel as the winner of its prestigious 27th annual Pickup Truck of the Year Award. FOUR WHEELER’s Pickup Truck of the Year award program is an invitation-only shootout open to all-new or significantly revised pickup trucks for the upcoming model year. For 2016, […]

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TRANSWORLD SKATEBOARDING is proud to announce the 18th Annual TRANSWORLD SKATEBOARDING Awards where skateboarding’s best of the year will be honored and recognized. All winners will be announced and awarded during the live event at The Theatre At Ace Hotel in Los Angeles on Friday, January 22, 2016. The official nominees for this year’s awards are (in alphabetical […]

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PETERSEN’S 4-WHEEL & OFF-ROAD, the world’s premier 4×4 authority, has selected the new Toyota Tacoma TRD Off-Road as the winner of its 34th annual 4×4 of the Year Award. PETERSEN’S 4-WHEEL & OFF-ROAD magazine’s 4×4 of the Year award competition is open to all-new or significantly revised 4x4s, trucks, and SUVs for the upcoming model […]

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TEN and IRG Sports + Entertainment™ (IRGSE) announced today a multi-year partnership that will bring a number of highly sought after automotive events to IRGSE venues. TEN’s portfolio of events include: HOT ROD Power Tour, LOWRIDER Super Show, HOT ROD Drag Week, CAR CRAFT Summer Nationals, Great American Racing Series, and HOT ROD Engine Masters. […]

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The North American International Auto Show (NAIAS) has announced today that NAIAS Presenting Sponsor MOTOR TREND has partnered to provide the first-ever “Ask the Experts” Ambassador Program for the 2016 event. Through the partnership, NAIAS will provide show visitors with an opportunity to “Ask the Experts” from MOTOR TREND’s editorial staff with vehicle questions submitted […]

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TEN announced today management and organizational changes related to the company’s Truck and Off-Road and Performance  Aftermarket Groups, aimed at increasing premium content across multiple media platforms. As a result of this initiative, TEN brings together leadership functions for the Truck Trend and Four Wheeler Networks through the appointment of Sean P. Holman as Content […]

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