In MPA’s latest Media 360° Brand Audience Report top ten list, which quantifies how much consumers desire a magazine’s content across multiple platforms, 4 WHEEL & OFF ROAD and STREET RODDER ranked among the top 10 magazine brands with the biggest % increase in print+digital audience. AUTOMOBILE and MOTOR TREND were among the list of brands with the biggest % increase in web audience.
Magazine Media 360° is an industry metric that measures audiences across multiple platforms and formats including print+digital editions, websites and video to provide a comprehensive and accurate picture of magazine media vitality. Magazine Media 360° uses data from leading third‐party providers such as GfK MRI, Ipsos, comScore, Nielsen Online and SocialFlow, representing 95% of the reader universe. The data is released each month at www.magazine.org.