TEN: The Enthusiast Network, the world’s premier transmedia network of enthusiast brands, announced today that its MOTOR TREND Channel surpassed 5 million YouTube subscribers, building on its position as YouTube’s top US producer of original automotive programming. Since launch, the MOTOR TREND channel has received more than 1.4 billion views with more than 8.8 billion minutes watched, equaling 167,812 years of around-the-clock MOTOR TREND channel viewership. In the month of April alone, the channel received more than 28.4 million views, solidifying its leadership spot according to data from Tubular Labs.
The MOTOR TREND channel has 11 original programs in full production, including the extremely popular Roadkill and Head 2 Head shows, as well as special weeklong programs based around high-profile events, such as MOTOR TREND’s Best Driver’s Car and HOT ROD Drag Week, and exclusive live coverage of Pebble Beach Concours d’Elegance and Rolex Monterey Motorsports Reunion.
The MOTOR TREND channel covers everything from new and classic cars, trucks, and SUVs to automotive lifestyle, car culture, road trips, and motorsports—all developed from unique opportunities offered by TEN’s portfolio of more than 40 automotive brands, including MOTOR TREND, HOT ROD, AUTOMOBILE, FOUR WHEELER, SUPER STREET, LOWRIDER, CAR CRAFT, and many more.
The Enthusiast Network is currently the #1 cars, trucks, and racing video platform in two key YouTube viewership categories, as calculated by Tubular Labs, the worldwide leader in online video intelligence. According to Tubular’s data, the MOTOR TREND CHANNEL is currently ranked #1 for:
— #1 Overall US Creator on YouTube in the Cars, Trucks and Racing category for April
— #1 Global Media and Entertainment Creator on YouTube in the Cars, Trucks and Racing category for April
The success of TEN’s MOTOR TREND YouTube automotive original programming led to the 2016 North American launch of its SVOD/OTT service, Motor Trend OnDemand. Today, Motor Trend OnDemand is the world’s premier stand-alone automotive SVOD service, having expanded its offering to motorsports enthusiasts in the UK and European markets this past April.
Motor Trend OnDemand provides exclusive access to more than 2,000 hours of automotive content, including original programming, motorsports, live events, and historical archives, serving the entire spectrum of automotive and motorcycle enthusiasts. Motor Trend OnDemand also offers exclusive first-look access, bonus episodes, and behind-the-scenes footage from its popular slate of MOTOR TREND original programs, including Roadkill, Dirt Every Day, HOT ROD Garage, Head 2 Head, and Ignition, along with all-new original series, such as Roadkill Garage, Roadkill Extra, and Dirt Every Day Extra. In addition, Motor Trend OnDemand is the distributor of live and on-demand content from more than 126 motorsports series each year, including racing from Pirelli World Challenge, Blancpain GT Series, DTM, and Lamborghini Super Trofeo, as well as popular enthusiast events such as the Pebble Beach Concours d’Elegance, Rolex Monterey Motorsports Reunion, and the Goodwood Festival of Speed.