TEN: A Discovery Communications Company announced today that Johnny Hunkins has been appointed Editor-in-Chief of the HOT ROD brand. Hunkins takes the reins of the 69-year-old iconic brand after serving most recently as Editor of MOPAR MUSCLE. Hunkins brings with him 26 years of industry experience in technical writing, feature photography, brand management, social media, and video from a wide range of automotive media brands including MOPAR MUSCLE, MUSCLE MUSTANGS & FAST FORDS, POPULAR HOT RODDING, and GM HIGH-TECH PERFORMANCE. Hunkins will report to HOT ROD General Manager, Jonathan Mill, and HOT ROD Network Director, Douglas Glad.
“Today, enthusiasts demand entertaining, instructive content at their fingertips, so the challenge is to bring it to them in whatever form they prefer,” says Hunkins. “While we live at the epicenter of the performance world, it may seem hard to imagine the typical gearhead as being underserved, but in the larger context, that’s exactly the case. I’m excited to be involved with this amazing opportunity.”
The HOT ROD brand is part of the HOT ROD Network, with its daily content at HotRod.com garnering more than 18 million unique website visitors in 2016, and focuses on utilizing web-first content to reach consumers on any platform they choose, such as Facebook, where it has more than 3.6 million page likes, and Instagram and Twitter with 478K and 98K followers, respectively. HOT ROD also publishes monthly in print and produces lifestyle events including Hot Rod Power Tour, Hot Rod Drag Week, and the Hot Rod Engine Master’s Challenge. The Hot Rod Power Tour is the world’s largest road trip with more than 5,000 vehicles in attendance and 100,000-plus enthusiasts sharing in the experience.