2016
BIKE
MEDIA KIT

2-Overview

RECOGNIZED LEADER

BIKE showcases the sport of mountain biking like no other. It captures the sports personalities, trends, and issues with a style all its own.

MALE: 89.2%
17.1% 18-24 / 22.1% 25-34 / 25.5% 35-44 / 16.1% 45-54 AVG. AGE: 34.6
AVG. HHI: $100,123
ANY COLLEGE: 78%
SOURCE: GfK MRI Publisher’s Prototype, USPS Statement, Omniture, Facebook, Twitter, Instagram, Pinterest, Google+, YouTube

PRINT

For more than 20 years Bike has worked tirelessly to develop an audience that is as passionate about riding as we are. Our readers savor every story and collect every issue. They trust what we say and value our opinion. But most importantly, they ride.

4-Digital

DIGITAL

We introduce our users to the world’s greatest mountain biking destinations and tackle the toughest issues affecting our sports. Our digital touch points are the only place to reference the world’s best content, all year round, from the Bike world.

DIGITAL

YOUTUBE

The Bike YouTube channel showcases the best video content from the biking world to draw our users in, educate them on the latest trends, and connect our advertisers with the most relevant biking community around.

DIGITAL

SOCIAL MEDIA

The world of mountain biking collaborates online through our social channels to share content and connect with the brands they love.

10-Programs

CUSTOM SOLUTIONS

Our custom solutions feature media created in a device-agnostic environment. Each piece is carefully crafted to beautifully appear on any platform, in any format.

APPENDIX

1.6M+

Total Audience

476K+

Print

366K+

Web Unique Visitors

772K+

Social