2016
Powder
MEDIA KIT

2-Overview

RECOGNIZED LEADER

The strength of POWDER is built on experience and fueled by its readers—the most passionate, dedicated, and loyal in the industry.

MALE: 74.7%
15.9% 18-24 / 25.4% 25-34 / 22% 35-44 / 16.4% 45-54 AVG. AGE: 36.8
AVG. HHI: $113,063
ANY COLLEGE: 86%
SOURCE: GfK MRI Publisher’s Prototype, USPS Statement, Omniture, Facebook, Twitter, Instagram, Pinterest, Google+, YouTube, Reader’s Poll, Quantcast, Acxiom

PRINT

POWDER Magazine is written for those who embrace the sport of skiing like no other.

4-Digital

 

DIGITAL

POWDER delivers that audience to its advertisers via the most credible message in marketing: Authenticity

Visit Site

 

DIGITAL

YOUTUBE

To help engage the 10 million+ users already in reach, we use our unique video content. Our YouTube channel features the best ski related video from around the globe.

YouTube

 

DIGITAL

SOCIAL MEDIA

POWDER is the best place for the ultra-passionate ski enthusiast to connect and share content, share the ski lifestyle, and continue to chase the perfect powder turns we all crave.




EVENTS

Powder Awards and annual Powder Poll: Founded in 1999, the Powder Awards have become skiing’s most distinguished event of the year. Recognizing the evolution and progression of skiing though the lens of the sport’s best photographers, cinematographers and athletes.

10-Programs

CUSTOM SOLUTIONS

Our custom solutions feature media created in a device-agnostic environment. Each piece is carefully crafted to beautifully appear on any platform, in any format.

APPENDIX


 

1.2M+

Total Audience

 

345K+

Print

 

224K+

Web Unique Visitors

 

669K+

Social