The strength of POWDER is built on experience and fueled by its readers—the most passionate, dedicated, and loyal in the industry.
17.9% 18-24 / 27.0% 25-34 / 21.6% 35-44 / 15.5% 45-54
AVG. AGE: 36.3
AVG. HHI: $115,714
ANY COLLEGE: 86%
SOURCE: GfK MRI Publisher’s Prototype, USPS Statement, Omniture, Facebook, Twitter, Instagram, Pinterest, Google+, YouTube, Reader’s Poll, Quantcast, Acxiom
POWDER Magazine is written for those who embrace the sport of skiing like no other.
POWDER is the best place for the ultra-passionate ski enthusiast to connect and share content, share the ski lifestyle, and continue to chase the perfect powder turns we all crave.
Powder Awards and annual Powder Poll: Founded in 1999, the Powder Awards have become skiing’s most distinguished event of the year. Recognizing the evolution and progression of skiing though the lens of the sport’s best photographers, cinematographers and athletes.
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