2016
SURFER
MEDIA KIT

2-Overview

RECOGNIZED LEADER

MALE: 71.6%
29.1% 18-24 / 28.2% 25-34 / 19.4% 35-44 / 9.1% 45-54 AVG. AGE: 31.2
AVG. HHI: $105,285
ANY COLLEGE: 78%

The people behind SURFER know that the magical, energized, ever-shifting zone where sea meets land inspires, enthralls, frightens, and instructs in a million different ways. That’s the central mystery that draws us to the ocean day after day, and that’s what SURFER has captured for over 50 years. Now, the most recognizable brand in action sports has become a ubiquitous presence in print, online, and through high-profile events around the world. SURFER. The original since 1960.

SIGNATURE PROPERTIES

SURFER owns some of the most influential media outlets in the industry. From licensing in the food and beverage industry, to media aimed at powerful niche markets within the surf community, our signature properties are valuable extensions of the brand.

Properties
Database-Marketing

DATABASE MARKETING

Newsletter Sponsorships
SURFER’s email marketing is a cost-effective way to deliver your brand’s message directly to your target consumer’s inbox. Our email marketing programs offer immediate, highly measurable results and deliver a high return on investment. Combine with your print and online advertising to drive consumer engagement, boost website traffic, and increase conversions and sales.

Utilizing Surfer’s database, Custom Emails are 100% SOV for the advertiser, are proven to boost website traffic, increase conversions, enable data acquisition and drive online sales.
– Recipients: 48K
– SOV: 100%

SURFER’s Weekly Newsletters showcase the latest, most intriguing features on Surfermag.com. Sponsors utilize both ad units to deliver a clear message and seamlessly partner with SURFER’s premium content.
– Recipients: 175K
– Open rate: 12%
– Average ad unit CTR: 2.5%

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ADVERTISING

Convey your brand message effectively to SURFER’s engaged and inspired digital audience. From franchise blog sponsorships to ad-in-hand mobile solutions, Surfermag.com provides a proven and growing menu of impactful advertising options.
Available options include (but not limited to):

– Franchise blog sponsorships
– Billboard & Skin wraps
– Custom billboard options:
– Static
– Video with messaging
– Full width video
– Photo carousel (multiple photos)
– Video carousel (multiple videos)
– Instagram feed
– :15 Run Of Site pre-roll video
– Page peel back units
– Push down units
– Mobile (standard and adhesion units)
– Photo Gallery pre-roll (static or video)
– Standard IAB units
– Expandable units
– Video-in-banner units
– Behavioral targeting and Programmatic options

FILM PROPERTIES

Each year, we pump out the best surf footage in the world. Check out our recent work here.

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BUYER’S GUIDES

Our buyer’s guides feature the most comprehensive surf gear reviews available anywhere.

4-Digital

DIGITAL

Surfermag.com is the award-winning digital extension of the SURFER media package with an ever-expanding viewership of over 447,000 unique visitors per month. Everything you’d expect from the magazine is here, but the nature of the site allows us to go further.
Features include exclusive SURFER video content, breaking news from every ocean on the globe, user message boards that draw 100,000 unique browsers a month, photo galleries by the world’s best surf photographers, blogs and features by the best writers in the sport, and archival magazine content at your fingertips any time.

DIGITAL

YOUTUBE

With more than 85K subscribers, our YouTube channel is the most relevant video resource online for the surf enthusiast.

DIGITAL

SURFER APPS

Every issue of SURFER Magazine is available digitally on your PC and Mac via platforms including Apple Newsstand, Nook, Kindle and Android.

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DIGITAL

SOCIAL MEDIA

With a social audience of over 4.9 Million, SURFER boasts the largest social reach in action sports media. SURFER’s brand recognition, dedicated social media team, and unmatched, premium content has fueled the exponential audience grown and engagement. With no signs of slowing down, SURFER is influencing the way surf fans are consuming media.

EVENTS

Oakley Surf Shop Challenge: Originally conceived to provide a fun, competitive format to the hardest of the hardcore surf shop teams, the SURFER Shop Team Challenge was one of the most anticipated contest events of the early 1980’s. Today, the Surf Shop Challenge is an 8-event series, that allows more than 70 teams to put sales numbers aside and settle the score in the water in regions across the United States. The event culminates with one final showdown, all 7 regional champion teams in a National Championship event to determine the best surf shop in the Nation.

Surfer Poll Awards: The Surfer Poll Awards honor the year’s top ten best male and top five best female surfers as voted on by the readers of SURFER. The video portion of the awards is the first of its kind in action sports and is the surf world’s version of the Academy Awards, the SURFER Video Awards recognize the best in surf video production and performance.

SURFER ENDORSED

Lowers Pro: The Lowers Pro is the premier Southern California event on the World Surf League Prime Series featuring the world’s elite male surfers.

Surfing America USA Championships: As the official ISA-recognized National Governing Body for the sport of surfing in the United States, Surfing America is responsible for holding the USA Surfing Championships event each year and for selecting the official USA Surf Team to compete internationally.

Boardroom Show: Since 2007 THE BOARDROOM has reasserted and maintained this philosophy. To put the surfboard–and the modern day kahunas who craft and design them—back at the forefront of surf culture.

Volcom Pipe Pro: The Volcom Pipe Pro is always a special event for the local Hawaiian competitors with the contest being held at one of their most treasured surf spots.

APPENDIX

6M+

Total Audience

711K+

Print

447K+

Web Unique Visitors

4.9M+

Social