2016
CANOE & KAYAK
MEDIA KIT

RECOGNIZED LEADER

For over 42 years, Canoe & Kayak has been the authoritative voice of paddling. Whereas we’re best known for our award winning print publication, today’s paddlers are just as likely to source us online, through video, social networking or within the digital version of the magazine.

MALE: 75.3%
10.6% 18-24 / 18.78% 25-34 / 22.0% 35-44 / 20.7% 45-54
AVG. AGE: 40
AVG. HHI: $85,190
ANY COLLEGE: 75%
SOURCE: GfK MRI Publisher’s Prototype, USPS Statement, Omniture, Facebook, Twitter, Instagram, Pinterest, Google+, YouTube

DIGITAL

We deliver the world’s most dynamic, timely and comprehensive paddling website.  We post fresh content daily, and go way beyond the print stories with the best event coverage, expedition updates, videos, breaking news and local trip reports.

DIGITAL

YOUTUBE

The best paddlers in the world are creating content at an incredible rate. Our channel hosts the best videos from their point of view to give users more insight into the athletes and brands they love most.

DIGITAL

SOCIAL MEDIA

Activate your brand through Canoe & Kayak’s social networking expertise. Whether it’s through Instagram, Twitter, Youtube or the world’s largest paddling Facebook following, we’ve got you covered.

CUSTOM SOLUTIONS

We provide custom solutions for your brand that are carefully crafted to appear beautifully on any device, on any platform and in any format.

EVENTS

Canoe & Kayak Awards
Each year, the worldwide paddling community comes together to vote online to recognize the best paddling athletes, expeditions, causes and lifetime achievements. It all transpires at the sports biggest event of the year with videos and speeches that are followed socially across the globe.

APPENDIX

490K+

Total Audience

124K+

Web Unique Visitors

147K+

Social