2016
4-WHEEL & OFF-ROAD
MEDIA KIT

2-Overview

RECOGNIZED LEADER

4-WHEEL & OFF-ROAD has grown into the largest 4×4 brand in the world, celebrating its 40th anniversary in 2016. It includes comprehensive technical stories, global trail and event coverage, and shares the latest creations from our audience.

MALE: 92.4%
33.0% 18-24 / 28.6% 25-34 / 15.7% 35-44 / 7.9% 45-54 AVG. AGE: 29.5
AVG. HHI: $75,570
ANY COLLEGE: 60.0%
SOURCE: GfK MRI, Omniture, Facebook, Twitter, Instagram, Pinterest, Google+, YouTube

PRINT

From informative and comprehensive technical stories, to coverage of trails and events around the globe, to sharing the latest creations from our readers, 4-Wheel & Off-Road is a wealth of knowledge each and every month.

We reach an audience of 2.8 million

Four Wheeler Supersite Screenshot

DIGITAL

4-Wheel & Off-Road offers up a wealth of knowledge, experience and entertainment designed to engage the most passionate 4×4 enthusiasts, those new to the trails, and everyone in-between.

We reach a web audience of 1 million+ each month

DIGITAL
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STUDIO SERVICES

Studio TEN is the innovative full-service production studio owned by The Enthusiast Network. Our unique combination of creative capabilities and an efficient production pipeline can deliver outstanding and effective custom content for your brand.

DIGITAL
7-Emerging

EMERGING MEDIA

To address the content consumption needs of a mobile audience, we have developed a platform agnostic hub of information, served in real-time, responding to any format required.

DIGITAL

SOCIAL MEDIA

As the global leader in four wheeling and off-road news, our social channels are the best destination to engage in a robust conversation with the four wheeling and off-road communities.

Our social audience is over 2.0 million

EVENTS

In addition to 4×4 of the Year and Ultimate Adventure — the brand’s signature annual events, the events we cover comprise the most innovative and hard-core in the industry.

RESQ1

CUSTOM SOLUTIONS

Our custom solutions feature media created in a device-agnostic environment. Each piece is carefully crafted to beautifully appear on any platform, in any format.

APPENDIX

4.8M+

Total Audience

2.8M+

Print

*1.0M+

Web Unique Visitors

2.0M+

Social