HOT ROD is the world’s largest, oldest, and most respected media brand dedicated to performance automobiles. HOT ROD covers the gamut of hot-rodding with an unrivaled mix of technical information, industry commentary, and new trends.

Launched in 1948, HOT ROD has expanded from a print magazine to a multi-faceted brand that includes the HOT ROD Power Tour (the world’s largest traveling car show), Drag Week, the Powerfest series of events, the Roadkill and HOT ROD Garage video shows, and HOT ROD Deluxe (containing content from our famous archives). HOT ROD reaches every corner of the domestic performance marketplace.

With digital, print, video, licensing, event, and database audiences combined, HOT ROD now commands the largest audience of its 67-year history…and continues to expand!

MALE: 87.5%
18.6% 18-24 / 18.4% 25-34 / 15.1% 35-44 / 18.7% 45-54 AVG. AGE: 42.9
AVG. HHI: $70,747
SOURCE: ComScore/MRI Fusion, GfK MRI, Omniture, Facebook, Twitter, Instagram, Pinterest, Google+, YouTube


The Original.

Launched in 1948 by legendary publisher Robert Petersen, HOT ROD is and always has been the most important, most widely-read, and furthest-reaching publication in the history of performance automotive media. The world leader, HOT ROD brings readers content that simply cannot be seen anywhere else–the most amazing cars, the first scoop relating to happenings and product offerings in the world of performance. Readers are provided with an inside view that provides them access to the most incredible automotive happenings on the planet.

Touching on all aspects of the industry, HOT ROD is found anywhere magazines are sold and appeals to hardcore gearheads and casual enthusiasts alike. With more stories, more pages, and a more experienced staff, HOT ROD is the premier publication of the HOT ROD Network, which includes Car Craft, Street Rodder, Roadkill, and a number of other brands, all focused on the vehicles and people that drive our industry.

HOT ROD print circulation: 656,000 copies sold per month (source: Alliance for Audited Media)


Hotrod.com is the online destination for the most powerful brands in the marketplace! Updated constantly 24 hours a day, seven days per week, the authoritative voice of HOT ROD informs viewers about every corner of the performance world. Hotrod.com is the home of the HOT ROD Network, which includes Car Craft, Roadkill, Street Rodder, Circle Track, Mopar Muscle Classic Trucks, Engine Masters, Musclecar Review, and HOT ROD Deluxe.

Featuring videos, updates, galleries, event coverage, tech info, and pure unadulterated entertainment, Hotrod.com commands an audience that can exceed one million impressions per day. With marketing options that go far beyond traditional web ad units, there are a vast number of ways to command exposure on hotrod.com.

Remember…if it’s not here, it’s not happening!



Studio TEN is a leading creative-driven, multi-platform, full-service media company. We take pride in delivering unrivaled creative executions, services, and solutions for projects ranging from traditional live action to digital effects and animation. This includes broadcast, commercials, film, television, and the latest in web platforms, the mobile arena, 3D augmented reality, near field communication, social, and other emerging media.



HOT ROD brings viewers two different hit gearhead shows, both network-production quality and full of entertainment:

Roadkill: The hit show that created a movement among young and old enthusiasts alike! With an average of more than one million views per episode, and a continually growing audience, Roadkill is the number one show on the Motor Trend YouTube channel. Join our hosts as they work their way out of jams and into adventures each month.

HOT ROD Garage provides tips, tricks, and wrenching that you’ve come to expect from the crew at HOT ROD Magazine. We introduce viewers to new HOT ROD car projects and let them know what’s going on in the world of HOT ROD. With an average or more than 400,000 views per episode, HOT ROD Garage is the part-centric show that manufactuers have been waiting for!



The most direct way to access our audience!
HOT ROD’s reach spans across Facebook, Instagram, Twitter and YouTube with constant updates from our revered editorial staff. Designed to elicit maximum exposure, shares, and likes, our social media content can be utilized to help you convey your marketing message.

Available programs:
-Call Outs with sponsor hashtags
-Page Shares
-Video posts and tags

Please be in touch with your sales representative for pricing.


HOT ROD’s annual event series includes the world’s largest traveling car show (Power Tour), the quest to find the fastest street car in America (Drag Week) and the world’s largest engine dyno racing event (The AMSOIL Engine Masters Challenge). This triad of events commands attention from the automotive universe – all eyes are on HOT ROD when we (along with our sponsors) travel the nation, meeting car enthusiasts and their amazing rides. From the grassroots environment of amateur racing to the spectacle of world record attempts, HOT ROD brings the most exciting parts of performance to the entire United States.

HOT ROD Power Tour, June 6-13 2015, Madison, Wisconsin, to Baton Rouge, Louisiana

HOT ROD Drag Week, 2015

Amsoil Engine Masters Challenge, 2015, University of Northwestern Ohio


Our custom solutions feature media created in a device-agnostic environment. Each piece is carefully crafted to beautifully appear on any platform, in any format.



Total Audience




Web Unique Visitors