2016
MUSCLE CAR REVIEW
MEDIA KIT

2-Overview

RECOGNIZED LEADER

While Detroit wages a whole new horsepower war for the 21st century, interest in the original muscle cars of the 1960s and 1970s has never been higher. Muscle Car Review is the leading brand in this segment of the hobby/industry, bringing readers all the power, color, style and history of the classic muscle era. From concours-level restorations to low mileage originals—and even forgotten barn finds—it’s all in Muscle Car Review.

MALE: 89.8%
14.5% 18-24 / 17.2% 25-34 / 19.3% 35-44 / 19.2% 45-54 AVG. AGE: 38.6
AVG. HHI: $76,552
ANY COLLEGE: 58.0%
SOURCE: Reader Survey, USPS Statement, Omniture, Facebook, Twitter, Instagram, Pinterest, Google+, YouTube

PRINT

Each issue of Muscle Car Review is packed with features on the ’60s and ’70s supercars: their history, performance, and the fascinating stories behind the cars and their owners. Technical articles range from basic mechanical and maintenance tasks to the fine art of muscle car restoration, improving a car’s driveability (without sacrificing its period-correct appearance), and even the addition of vintage speed parts for those readers interested in “Day Two” muscle. Event coverage encompasses car shows, cruises and auctions around the nation, noting trends and informing readers about what’s hot in the marketplace.

Muscle-Car-Review_Site_Screenshot

DIGITAL

In the digital world, Muscle Car Review resides on the hotrod.com Super Site, adding its historically-focused material to the wide variety of enthusiast brands found there. The digital presence allows Muscle Car Review’s editors to expand their coverage beyond what fits in the print package, to deliver more photos, enhanced stories, video, and other content that breaks the boundaries of ink and paper

DIGITAL
moei_logo_rnd_v2

STUDIO SERVICES

Studio TEN is a leading creative-driven, multi-platform, full-service media company. We take pride in delivering unrivaled creative executions, services, and solutions for projects ranging from traditional live action to digital effects and animation. This includes broadcast, commercials, film, television, and the latest in web platforms, the mobile arena, 3D augmented reality, near field communication, social, and other emerging media.

DIGITAL

SOCIAL MEDIA

As TEN’s digital reach expands, so does Muscle Car Review’s. With a lively social media presence, we can present our brand of information and encourage discussions among readers in real time. Whether they’re reading on a desktop or browsing on their cell phones, any fan of classic muscle can access our content—and talk about it with others—instantly.

EVENTS

Nothing can beat the experience of face-to-face interactions with muscle car owners and the rest of the people who make up our niche of the collector car world. That’s why it’s critical for our contributors to not only report on auctions, shows and other events, but also participate in them, to learn firsthand what’s going on in the hobby. Our close working relationships with events like the Muscle Car & Corvette Nationals, and auction houses like Mecum, keep us on top of market events and ensure that our stories are information-rich.

10-Programs

CUSTOM SOLUTIONS

Our custom solutions feature media created in a device-agnostic environment. Each piece is carefully crafted to beautifully appear on any platform, in any format.

APPENDIX

445K+

Total Audience

394K+

Print

*2.1M+

Web Unique Visitors

50K+

Social