2016
STREET RODDER
MEDIA KIT

2-Overview

RECOGNIZED LEADER

STREET RODDER is the No. 1 authoritative source for how-to and technical information, event coverage, the latest features, and emerging trends devoted to the world of street-rodding.

MALE: 99.5%
0.3% 18-24 / 0.0% 25-34 / 2.4% 35-44 / 10.0% 45-54 AVG. AGE: 65.1
AVG. HHI: $84,373
ANY COLLEGE: 74.6%
SOURCE: 2014 Reader Survey, GFK MRI, Omniture, Facebook, Twitter, Instagram, Pinterest, Google+, YouTube

PRINT

The first with new products and hands-on how-to tech, Street Rodder also brings to the pages the latest build styles and event coverage—both indoor and outside. More of the top award winners have appeared as features or cover cars on the pages of Street Rodder than another title.

BUYER’S GUIDE

The Street Rodder brand is all about encouraging consumers to drive their hot rods, and to that end we produce multiple buyer’s guides throughout the year aimed at helping readers get more enjoyment out of their hobby.

Body Buyer’s Guide
Chassis and Suspension Buyer’s Guide
Cooling System Buyer’s Guide
Electrical Buyer’s Guide
Holiday Gift Guide
Paint and Body Buyer’s Guide

SROP Holiday Guide, 2015
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DIGITAL

The digital age is moving us even faster into the future. Street Rodder is ready for today and tomorrow with its ever-expanding electronic media in the form of a robust website, that is part of the Hot Rod SuperSite, and its own very active social sites that include Facebook, Twitter, Google Plus, Instagram, etc. All of the great content you have experienced over the years in print you can now view in “real” time on the web. Content is produced daily and is going onto the website and social sites continually making your product even more important to the enthusiast. Be part of the content explosion!

DIGITAL
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STUDIO SERVICES

Studio TEN is a leading creative-driven, multi-platform, full-service media company. We take pride in delivering unrivaled creative executions, services, and solutions for projects ranging from traditional live action to digital effects and animation. This includes broadcast, commercials, film, television, and the latest in web platforms, the mobile arena, 3D augmented reality, near field communication, social, and other emerging media.

DIGITAL

SOCIAL MEDIA

We engage the Street Rodder muscle community across all social channels to encourage community participation and rich discussion of the latest trends.

EVENTS

Street Rodder Road Tour

Since 1996, the Street Rodder Road Tour has provided many advertisers with a unique opportunity to market their products and services to consumers across the nation. 2015 is the 20th Anniversary of the Street Rodder Road Tour and we will continue to break new ground with a proactive marketing strategy that is designed to enhance the success of our sponsors.

To celebrate the 20th Anniversary, Street Rodder is building a 1961 Ford Sunliner. The sole purpose for road testing and traveling 20,000 miles to events is to showcase the inherent quality of the parts developed within the street rod market.

10-Programs

CUSTOM SOLUTIONS

Our custom solutions feature media created in a device-agnostic environment. Each piece is carefully crafted to beautifully appear on any platform, in any format.

APPENDIX

3.5M+

Total Audience

1.8M+

Print

107K+

Web Unique Visitors

1.6M+

Social