2016
MOTOR TREND ON YOUTUBE
MEDIA KIT

WE’RE HUGE ON YOUTUBE

Delivering cutting-edge content, world-famous original shows, and exclusive programming, the Motor Trend YouTube channel is the most influential automotive destination on the web with over 4 Million subscribers and 1 Billion views.

AUDIENCE

Our channel delivers video content consumed by a 90% male-dominant audience, of which, the 18-34 age group represents 25% of the total. Equally important, the 35-54 age group delivers 51% of total views.

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OUR CHANNEL

The Motor Trend YouTube channel entertains one of the largest automotive video audiences in the world. With over 4 million subscribers, we deliver a highly engaged audience that is very knowledgeable and passionate regarding the brands they love.

ROADKILL

Ride along with HOT ROD’s David Freiburger and Mike Finnegan as they continue their love/hate relationship as they hit the road in often questionable rides. Just getting to their destination is an adventure.

HOT ROD GARAGE

HOT ROD Garage provides performance part installations and performance evaluations proving the value of the enthusiast’s investment.

IGNITION

Motor Trend’s first drives and first tests of the latest cars, trucks and SUVs from around the world. Whether they’re track testing the new Mustang in California, or taking the newest Lamborghini to 170mph in Italy, Ignition’s team of expert presenters put you in the driver’s seat

HEAD 2 HEAD

Everyone loves a contest. And Head 2 Head delivers a no-holds barred fight for supremacy in every episode always naming a winner. From consumer oriented matchups like Chevy Corvette versus Porsche 911 to fun stories like Ferrari 458 supercar versus Ducati’s latest high performance motorcycle, Head 2 Head tells it like it is, with personality, opinion and perspective.

DIRT EVERY DAY

Dirt Every Day is all about off road adventures and the trucks, Jeeps, buggies, and machine to go there covering new 4×4 tests, aftermarket off road upgrades, wacky 4-wheel shoot outs and dirt road trips. Whether racing or rock crawling, mud bogging or overland camping, expect it all on Dirt Every Day.

ENGAGEMENT

The enthusiasts that make up our audience are powerfully engaged with our content. MotorTrend’s Youtube channel has received over 1 Billion views, and has amassed more than 5M likes, 900K shares, and 2M comments.

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STUDIO SERVICES

Studio TEN is a leading creative-driven, multi-platform, full-service media company. We take pride in delivering unrivaled creative executions, services, and solutions for projects ranging from traditional live action to digital effects and animation. This includes broadcast, commercials, film, television, and the latest in web platforms, the mobile arena, 3D augmented reality, near field communication, social, and other emerging media.

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MOBILE ENGAGEMENT

Mobile viewership of the channel represents over 36% of total views served on smartphone and tablets.

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CUSTOM SOLUTIONS

Our custom solutions feature media created in a device-agnostic environment. Each piece is carefully crafted to beautifully appear on any platform, in any format.