MotorTrend Group Media Kit
THE LARGEST AUTOMOTIVE MEDIA BRAND IN THE WORLD
MotorTrend Group is the largest automotive media company in the world. Comprised of iconic brands, MotorTrend Group has remained ahead of the automotive world and developed the single most relevant resource for any auto enthusiast and in-market shopper. It is also the only linear television network and subscription video on-demand platform dedicated entirely to automotive content.
Source: Omniture (Web), FB/IG/TW/YT (Social), AAM/USPS (Print) 9/19
THE FASTEST SITES
ON THE WEB
MotorTrend Group owned and operated sites empower our audiences through unparalleled expertise, information, and reviews. We’ve built a premium, safe environment for a qualified audience of enthusiasts that take action. In fact, research shows our audience has 5X higher CTR than Google benchmarks when data targeting is applied.
Uniquely positioned at the intersection of information and inspiration, MotorTrend TV is the single most relevant resource for automotive superfans. Offering cross-platform distribution of the most authentic automotive programming on the planet, MotorTrend is the highest-ranked cable network on engagement with advertising, and the MT GO app allows cable subscribers to tune-in all day, every day, everywhere.
MotorTrend has the world’s only direct-to-consumer service dedicated entirely to automotive content. It is a one-stop shop for the greatest selection of original automotive shows, live motorsports coverage, and complete libraries of your favorite MotorTrend TV series.
MotorTrend offers unlimited programming opportunities that naturally provide valuable brand exposure and organic inclusion for in-market and aftermarket partners reaching a broad, diverse audience across digital, linear, and social platforms.
Bespoke series, vehicle first looks, event coverage, walk-arounds, unveilings, and everything in between. Our branded content capabilities are best-in-class. With a singular vision and multiple outlets, we create millions of engagements with a qualified audience of auto enthusiasts and influencers.
TO THE CHANNEL
The MotorTrend YouTube channel comprises one of the largest automotive channels in the world. With over 6.7 million subscribers, our viewership constitutes the most authoritative community in the automotive industry. Don’t forget to like, comment, and subscribe.
FACE TO FACE
MotorTrend Group owns and operates 25+ highly anticipated events, which provide exhibitors and sponsors the opportunity to engage with an influential enthusiast audience of more than 1.5 Million annually through immersive live event activations. In addition, we provide media exposure, industry networking, and experiential marketing opportunities to our exhibitors.
NEVER AN INTERRUPTION
At MotorTrend Studio, we’ve created a unique hybrid content creation model designed to meet the ever-changing relationships between brands and their consumers. We accomplish this through a unified team of creatives, producers, directors, strategists, editors, and mechanics living under one roof, creating content across multiple disciplines and platforms. This foundational belief ensures conceptual continuity, fiscal economies of scale, and authentic connectivity to the most influential automotive consumers in the world.
70+ YEARS OF
MotorTrend Magazine is world-famous. As an institution in the automotive industry, we have been delivering premium content, in depth analysis, and culturally relevant material since 1949. We celebrate our heritage, while boldly looking to the future — reimagining motor entertainment for a broader, more diverse audience.
Full Funnel Solution
Regardless of your brand’s needs, we’ve developed programs that utilize the full MotorTrend Group ecosystem. We use custom content to bring brand messaging to life. We activate 1st, 2nd, and 3rd party data. Most importantly, we use industry-leading tech to measure campaigns for brand lift, conversions, or foot-traffic — and we always deliver.