TEN and The North Face came together to show the world how to take full advantage of the longest day of the year, the summer solstice. The North Face strived to reach every outdoor enthusiast in the world with the #MAXYOURDAYS campaign by partnering with TEN, the biggest adventure sport and outdoor network in the media landscape. In order to accomplish this, the #MAXYOURDAYS campaign consisted of: High Impact Interstitial Video Takeovers, Custom Video Content, Custom Editorial Content, Massive Social Push, and a Public Relations Strategy.
TEN over delivered on the campaign by 48% with a total impression count of more than 24M, exceeding The North Face’s objective. Social Media impressions surpassed 16.4M combined with more than 545K editorial impressions, 7M+ digital media impressions, and 4M+ video views — all within the span of just a few days.