With a total of three decades in the world of BMX, Ride and Source are combining skillsets to create an online retail store and experience for BMXers all over the world. Launching on Wednesday, September 27th, ridebmx.com/shop will unite Ride’s ability to create the engaging, regular content and massive audience of nearly two million riders with Source BMX’s impeccable service, knowledge, and dedication that’s made them one of, if not the largest, ecommerce website in BMX.
Ride and Source kicked off this new relationship with the unofficial “best weekend in BMX”, which happened recently in Hastings, England. Source’s second annual Battle of Hastings was an epic, three-day event and the weekend all culminated with the 21st annual Ride BMX NORA Cup Awards, happening for the first time ever outside of the States. Carrying forward, both brands will be meshing what they do best… Source will maintain their superb customer care, great stock availability and competitive global shipping rates to over 100 countries. Ride will continue to produce the authentic editorial content it’s known for, but will now put a huge focus on product editorial as well. The goal is for Ride and Source to become the leading product launch platform and use our engaging video-based content to reduce the clicks between when a rider learns about a new product to having that product show up at his or her door.
“Ride is a small staff of dedicated, lifelong riders and we see the exact same passion in Rich, Marc, and Tom at Source. As Ride evolves as both a media outlet and a multi-faceted brand, I couldn’t be more excited to combine our talents to create an online store that can educate new riders, get old riders hyped, and promote brands that are making quality parts and giving back to BMX…” —Ryan Fudger, Brand Content Director
“Source is 100% focused on making the best BMX product available to riders Worldwide. As lifelong riders, we strive daily to offer the best products, prices and service possible and this partnership with Ryan, Jeff, Zach, and Adam at Ride allows us to take things to the next level. We have big plans for the Battle of Hastings event and year-round features in the Source Park, and look forward to working with Ride, brands, and riders to put back in to BMX” – Richard Moore, Co-Founder