TEN announced today the appointment of Megan Neal as its Vice President of Social Media. Neal will lead social media best practices, strategy, and paid social programs across TEN’s industry-leading automotive brands, including MOTOR TREND, AUTOMOBILE, ROADKILL, HOT ROD, FOUR WHEELER, and SUPER STREET. With a combined reach of 106 million social followers, TEN brands drive more than 2 billion social engagements per month.
“Megan’s breadth of experience leading digital strategy is an invaluable asset to our TEN brands, which have over 106 million followers across the most popular social media platforms,” says TEN’s Senior Vice President, In-Market Automotive Content, Ed Loh. “Megan brings deep knowledge and a proven track record within this constantly changing environment, and will draw upon both to elevate engagement with TEN brands and partners, create compelling socially-lead brand integrations and increase revenue from social platforms.”
Neal specializes in combining emerging media, community, tech, and the art of storytelling by using proven content strategies. She is the coauthor of the first Social Media Playbook for Microsoft, and launched a first-of-its-kind brand ambassador program for JustFab.
Neal’s previous work experience includes WPP’s Group M, the largest media investment company in the world, where she held the position of Associate Media Director, Social & Emerging Media. At Group M, Neal wrote digital brand strategy for many prominent Fortune 500 clients as a designated expert on emerging digital and media trends. Neal has led digital strategy for such notable entertainment launches as DIRECTV’s tiny giraffe campaign, DJ Hero 2 (Deadmau5), Guitar Hero 5 (Gene Simmons), The Fashion Fund (Anna Wintour, Jenna Lyons, Rag & Bone), A Young Doctor’s Notebook (Daniel Radcliffe, Jon Hamm), Versailles (TV Series), as well as TVE launches across Roku, iOS, Apple TV, and Android.