TEN is proud to announce that it will act as Torque.TV’s exclusive marketing partner, responsible for advertising sales and promotion of the network’s unique lineup of motorsports series and performance automotive programming.
In its new role, TEN will promote Torque.TV and its programing through TEN’s own successful brand channels including Motor Trend, Automobile, Hot Rod, and its digital properties as well.
“We’re incredibly excited about our partnership with TEN,” said Torque.TV Founder Roger Werner. “One can simply look at TEN’s own audience of more than 110 million enthusiasts to understand it has a unique insight into the mind of the performance automotive consumer. TEN’s promotion of Torque.TV’s programming will be an important driver of our growth and we look forward to a successful relationship.”
The partnership with Torque.TV serves as a new revenue stream for TEN and further helps position the rebranded company—formerly known as Source Interlink Media—as a truly independent and diversified content creation and media services entity, moving beyond print and digital publishing into all channels of video distribution.
“TEN is the world’s premier network of enthusiast brands and we have recently put into place a foundation to operate as a truly independent content and media services company,” said TEN CEO, Scott Dickey. “The partnership with Torque.TV signals both the scale of the changes and scope of our ambitions into the future.”
Also as part of the relaunch announced today, Werner will be bringing approximately 130 to 150 annual hours of Torque.TV programming to CBS Sports Network for the 2015–2017 seasons. The new programming will air during dedicated time slots on weekend afternoons and mid-week in primetime and will focus on exclusive live, taped motorsports events not currently available to American TV viewers, including current race series such as Pirelli World Challenge, the German and British Touring Car series, Blancpain GT Series, Blancpain Endurance, and SKUSA Superkarts. Additional programming will be announced soon.
In addition to selling advertising time for content distributed through Torque.TV’s own website, TEN will be the exclusive advertising sales agent for Torque.TV’s programming set to air on CBS Sports Network next year, according to the partnership agreement.
New content and features are being added daily. For more information on Torque.TV, visit www.Torque.TV.