Today at the Sundance Film Festival, Vimeo announced the launch of the Vimeo On Demand Publisher Network – enabling partners to sell premium, ad-free content from Vimeo’s VOD catalog directly on their sites. Launch partners include: The Atlantic; CBS Interactive Media Group’s TV Guide.com, TV.com and Metacritc; and TEN: The Enthusiast Network.
The VOD Publisher Network allows viewers to rent or buy titles directly on a publisher’s site through Vimeo’s transactional video player. Videos can then be watched on any connected device. Publishers will be able to embed and sell videos within articles, or build out their own full standalone VOD storefront, earning incremental revenue from purchases and benefitting from increased time spent by users onsite.
“For several years Vimeo has been the gold standard for quality video while being widely adopted by the action and adventure sports community for distribution of short form video content,” says TEN’s Senior Vice President, Digital, Sports & Entertainment, Greg Morrow. “We are excited to partner with Vimeo in the launch of their global VOD distribution network creating a premium long-form content experience for producers and consumers.”
Partners will have full control over what content they feature on their own sites and can choose from over 50,000 videos currently in the Vimeo On Demand library, or choose to have their channel curated by Vimeo. Additionally, publishers in the network will have access to several exclusive titles each month.
Vimeo and TEN are collaborating on custom Vimeo On Demand storefronts for TEN’s action and adventure sport media brands, including TransWorld Motocross, TransWorld Skateboarding, TransWorld Snowboarding, Surfer, Powder, and the GrindTV properties. Additionally, TEN will incorporate organic promotion of VOD content within editorial channels