MindOverEye Puts Some Sizzle in America’s Hottest Burger

MindOverEye, a division of TEN, has helped create buzz around America’s hottest burger through digital studio work supporting the launch of Carl’s Jr./Hardee’s new Thickburger, El Diablo. Tasked by 72andSunny to create video supporting the fast-food chain’s #DiabloDare challenge, MindOverEye partnered with the advertising agency (who created the burger) to develop five digital videos showing intense reactions to consumption of the ultimate spicy burger.  MindOverEye utilized their production, post, and visual effects capabilities to complete the work in less than two weeks.